Cosmic Crunch​

​​

​Captivating colors, fun characters, and catchy ad campaigns are iconic characteristics of unhealthy children’s cereal brands. So, why do healthier options for kids rarely receive the same engaging treatment? Rather than using playful design to persuade children into becoming consumers of unhealthy cereal products, I’ve designed Cosmic Crunch in an effort to advertise to children in a more ethical way.

 

Through an honors in art thesis project, I collaborated with faculty in various departments, researched children’s marketing tactics, redesigned an existing organic and plant based cereal into an engaging concept for children, and tested the effectiveness of my design by interviewing first and third graders. Pairing healthy habits with a captivating narrative has proven to be a success, as the results from my study supported my primary hypothesis with a 95% success rate. With the help of friendly alien characters, star shaped cereal pieces, and narrative driven advertising, Cosmic Crunch has successfully shown kids that eating healthy can be fun too!