Platinum 2001​

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​​Platinum 2001 is a thrifted clothing business with an emphasis on late '90s / early 2000s nostalgia and artists. My client wanted his brand to combine the colorful, bubbly, and futuristic aesthetic of Y2K design with minimalism. I suggested that we combine the Y2K aesthetic with Bauhaus elements, which can be reflected in the use of the grid, white space, and layout.

​Platinum 2001 is primarily a digital small business where the owner uses social media to connect with customers and sell curated clothing items. He also intends to sell his items at local vintage markets and pop-ups.