Roomlift​

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​​Roomlift is an online interior decorating service that embraces DIY culture. Their goal is to create a customizable experience for clients who want to take ownership of their home decorating projects, but would prefer some guidance along the way. Roomlift's most popular offering delivers interior inspiration right to the client’s home. After customers complete a questionnaire about their decorating goals, a professional designer will curate a box for them with a variety of paint, flooring, furniture, and fabric recommendations.

After noticing that Roomlift’s original branding lacked emphasis on their unique DIY angle, I wanted it to be at the center of my redesign. Through bold color and type treatments that address the customer in friendly ways, re-envisioned services, and clean yet playful layouts, the redesign evokes a sense of positive support that independent clients can feel comforted and energized by. The brand now embodies a playful personality that sets it apart from competitors, motivating customers to be the best home designers they can be.