Mood boards
Two friends and I collaborated to determine the art direction for our magazine. We established that we wanted to use editorial imagery paired with bold and playful doodles to communicate creativity, individuality and self expression. We worked together to put together a mood board that would inform the rest of our design decisions.
Brand name and logo design
The three of us also explored logo treatment and decided to combine our ideas to create the final product. We wanted something that could remain recognizable on every issue, while also adding a hint of individuality. Through using negative space lettering in our logo, we're able to retain a uniform typographic outline while altering the imagery behind the logo on every issue.
Style guide
After creating our logo, we made a style guide with font pairings, a color palette, and brand elements. We used this guide to inspire the rest of our assets and to make sure each of our individual issues felt unified.
Cover design
We each designed our own covers within our brand guidelines. Since my issue is about artists and small shops, I explored a few sketches related to creativity and handmade elements. I decided to use a hand as my subject, edited the photography to fit our brand, then added colorful doodles around the subject. We used funky rectangles to frame our headlines and to tie into the geometrical elements in our inner spreads. We also used a mix of vertical and horizontal text to bring more movement and individuality into our layouts.
Spread design
For our inner spreads, we wanted to combine fun and expressive elements with a clean editorial layout. I used geometric elements to frame my text and guide the viewers eye across the layout.
Mobile design
For the mobile design, we took the design of our inner spreads and reformatted them for mobile view. We kept the design pretty minimal overall, but added some of the geometric shapes as accents where needed. We also created a page where readers can purchase physical copies of each edition.
