Holiday card
Ralph recently updated their branding guidelines with new a new logo, font pairings, and illustration style. This was the first piece I designed with the new company branding. I created a holiday card for clients and had a lot of fun drawing all of the cute winter illustrations. I'm always excited whenever I have a chance to add personal illustrations to my work!
Summer party invite
The remainder of the work I've added below is before Ralph updated their branding guidelines. For these, I pulled colors from our color palette, used bold typefaces, and created graphics that aligned with the company's aesthetic. This is an invite and poster I created for
the 2023 summer party!
2022 holiday party invite, poster, and banner
The 2022 Holiday party was held at Baby's Alright in Brooklyn, NY. Since this is a music venue, I had a ton of fun designing the invite in the style of a concert poster. I was then asked to design a simplified poster and banner in different color variations to be displayed at the event.
2023 Summer concerts IG story
For Ralph's instagram, I designed story slides to highlight the different concerts Ralphies went to over the Summer. I designed each slide to look like a concert ticket, and left a space near the barcode to tag each person on Instagram.
Assortment of Ralph graphics
I was asked to design a variety of graphics for different events. I created Women's History Month graphics, educational pride month event invites, an email newsletter graphic, and general designs to celebrate work anniversaries, welcome new team members, and make
out-of-office announcements.
Internal deck designs
The design team would occasionally host design challenges, where we had the chance to create something for fun within a particular theme. I created deck designs for two of these challenges. Everyone's entries were added to a deck so that we could present our work and talk about our creative processes.
I also presented a tutorial about how to design, use, and install your own font. I created the deck for that as well and used my handmade fonts, so I added some of those slides below. We were able to experiment outside of Ralph's branding for these decks
and tutorials since they were for personal projects.
Design team outing invite
The design team would occasionally organize outings to spend time together and gain design inspiration. I was asked to design an invite to our outing at the Museum of the Moving Image. Since this was for a casual event outside of work, I was allowed to experiment outside of Ralph's branding. I pulled inspiration from imagery within the museum, film strips, and contact sheet markups. The creative freedom I had on this piece was really fun!
