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Mood board
I wanted my viewbook to feel unique, editorial, and creative. I decided to branch out from Salem State's color palette and typical marketing style to better speak to potential to art students. I wanted to explore layering, photo editing, and playful type placement.
Cover design
A few sketches based on different ideas from my mood board!
Style guide
Then, I created a style guide to reference for the rest of my layouts.
Inner spread
Once I determined a direction for my cover design and created a style guide, I designed my inner pages to fit a similar aesthetic.
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